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Jennifer Hicks, Founder > As founder of the international communications agency ink Communications, Jennifer is a new world order PR warrior on the front edge of the changing communications landscape. Jennifer broke new ground with ink as a virtual agency pioneer, operating across borders to help clients from North America to EMEA to Asia Pacific translate their publicity efforts into a competitive advantage. Whether she’s blogging the highlights of the latest trade show, creating a strategic road map for a client to navigate market shifts, matchmaking for a seed round or illuminating the wilds of new techniques such as social media, Jennifer has made a name coaching start-ups on their communications and market strategies that help them find their own niche in the world. Her specialty is IPTV, mobile and web 2.0 companies.Jennifer is a regular speaker, moderator and coach at several or Europe’s leading Venture Summits in Benelux and the Nordics. She is on a crusade to educate companies about the volatile, jagged communications landscape and finds herself a frequent speaker around Europe helping VC firm’s portfolio companies get their initial communications strategy in high gear. Jennifer is also a Forbes.com contributor and the founder of a traveling Start up Bootcamp known as the BullPen and regular Emcee at Nordic Mobile events such as Oresund Mobile Meetup and the Nordic Mobile Developer Summit. She is on the advisory board for Trender Research and flowr. You can follow Jennifer on Twitter @jennalee or read her take on technology at Forbes. |
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Alexandra Crabb, Partner, Director, Global Media Relations & Social Media > Want your story out there? ink’s Director of Media Relations Alex Crabb is the one who lays it all out and convinces your media and analyst targets, as well as the online community, to listen carefully. Call it charm, call it black arts, we call it skill. She knows the right people and the right tools to match your story to their needs, leaving no one standing. She commands a team of media know-it-alls here at ink to lift your story above the rest. Alexandra draws from her background in global marketing and public relations to build solid relationship and strategies for visibility. As the Director of Media Relations at ink Communications, she has carved out an expertise in mixing social media tools and new online media with traditional PR staples to create the most efficient, effective and results oriented communications program possible.Alex has a bachelor’s degree in public relations from Suffolk University and a master’s degree in Integrated Marketing Communication from Emerson College. Follow Alex on Twitter @alexcrabb. |
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Sharona Meushar, Director, ink Israel and Marketing Sharona is the Managing Director of ink Israel and manages global marketing and social media activity for clients in the wireless and telecoms sector. Her fields of expertise include content development, event management, online and Web.2.0 marketing. This unique skill set offers a unified program of visibility and promotion of customer identity, via a high level production of events and materials. Sharona is a both an old school and new media expert. Over the past 15 years, she has held a number of key marketing management positions in new media, global telecommunications and ICT companies. Sharona is a well-oiled marketing machine – bringing a combination of ‘hands-on’ MarCom and PR experience as well as strategic marketing expertise which drive a company’s market visibility.
Sharona holds a Bachelors degree in English Literature from Bar-Ilan University and an MBA from Ono Academic College. She loves talking about the latest technology trends and gadgets, the newest apps and smart brands. You can follow Sharona on Twitter@sharonam |
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Jane Pruitt, Global Strategy & Editorial Director > Got good messaging, bad messaging or no messaging at all? Simply put, Jane Pruitt is a strategic guru who can wrangle words into shape and tell your story better than J.K. Rowling. As the editorial director, Jane possesses an uncanny knack for deciphering the messages that really matter with a strategic eye for meeting company objectives. She mows down all that technical and marketing mumbo jumbo and positions your company as a part of the bigger industry picture so that the media, analysts and investors will stand up and take notice. From press releases to case studies, byline articles to Web sites – no document misses her magical charms. Follow her @janepruitt. |
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Hanna Manninen, Director, Public Relations & Social Media > Hanna joins the ink posse as Director of Public Relations and Social Media. She brings real world marketing and PR experience with a profound knowledge of mobile, broadcasting and telco industries. Hanna demonstrates a proactive approach to implementing PR strategies for her clients and cuts to the chase to find the best results for her clients. She knows a trick or three and made her bones in London’s competitive agency arena until she realized she was better than that. Hanna loves networking and is an avid participant at tech and mobile events throughout Europe and beyond.Hanna has worked with world-class companies and organizations such as BBC, IBM, Microsoft, Qualcomm, and GSMA. If you were a regular visitor to Mobile World Congress, you would have seen her running the media centre. Hanna has also helped innovative start-ups such as Hammerkit, Fjord and Ge.tt to gain local buzz as well as global credibility. Follow Hanna on Twitter @hannamanna. |
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Jason Oberholtzer, Social Media & Content Curator > Jason Oberholtzer lives on the Internet. As ink’s Manager of Social Media & Content, he is here to make sure that your brand lives on the Internet as well. A writer, entrepreneur, and minor Internet celebrity, Jason rose to prominence in 2009 as the founder of the popular blog, I Love Charts, and has stayed busy since. As our resident insomniac, Jason has a column at Forbes called Charts and Leisure, writes for a variety of other online publications, and stays on the vanguard of new media and marketing. Jason works (and usually forgoes sleep) to keep clients’ online presence progressive, relevant and one step above the competition. Jason has a bachelor’s degree from Hamilton College in Comparative Literature and Music. You can follow Jason on Twitter @ilovecharts. |
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Marta Twardowska, Influencer Relations Manager > Marta comes to ink from Forrester Research, Netherlands and we could not be happier. Not only does she know how to scrape meaningful data and content from just about every piece of information on the internet, but she also knows how to reapply it to her client’s long game. Prior to Forrester, Marta worked in the Embassy of Poland’s Department of Trade and Investment. In today’s frenetic communications arena, Marta has many strings to her bow. From educational seminars to special events and conference logistics, Marta knows how to target and implement the right communications tactics to reach her client’s key influencers. @TheMarta. |
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Paulina Wozniak, PR Coordinator > Before joining ink, Paulina worked in the Trade and Investment Promotion section of The Polish Embassy in The Netherlands, where she was involved with PR activities each day. Her work at the Polish Embassy helped her gain PR experience in both the public and private sectors. Her fields of expertise include research, event organizing and administration. Wielding her laser sharp research skills like a scalpel, she cuts right to the heart of an issue and provides information and data even a secret agent can’t argue with. Based in the Netherlands, Paulina speaks three languages Polish, English and Dutch. You can follow Paulina on Twitter at @w_paulina.
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Kelsey Barry, PR Coordinator > Kelsey is ink’s PR Coordinator and Media Research pixie. This means that she spends her time matchmaking to ensure that ink’s clients talk to exactly who they need to talk to. Kelsey manages ink’s vast database of media resources. Through her research, she is responsible for discovering who the biggest influencers of tomorrow will be as well as keeping tabs on what today’s best and brightest are writing about. She takes that gold back to he clients who end up on the pages of Fox Business News. Kelsey is a graduate of the University of Massachusetts Dartmouth with a shiny new Bachelor’s degree in Marketing and International Business. She also studied abroad in Ireland and spent her sophomore year at Dublin City University. You can follow Kelsey on Twitter @KelCBar. |
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Maisa Dabus, Social Marketing Chief > Maisa Dabus is an entrepreneur with a marketing mindset and killer set of social media skills. She has gained ten years of experience working across three different continents in fields such as IT (telecom), media (newspaper), start-up (cloud computing) and Internet services. Most recently, Maisa was Chief Marketing Officer at Tilf AB, a Swedish Internet services startup, where she expertly handled all aspects of international marketing and branding. She also found a passion for working with clients to expand their products and services to new markets. Maisa is enthusiastic about start-ups, motivated to do more and always thinking about the Next Big Thing (that will probably come from Maisa herself!) With a focus on creating instead of maintaining, her genuine interest in “what’s next” makes her a perfect fit with the philosophy at ink! Tweet with Maisa @maydbs. |
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Diana, PA > Some say herding cats is a difficult task, but they haven’t managed the schedule and activities of ink’s founder! That job goes to Diana, who has gone from social worker to miracle worker at ink. Diana keeps our founder on time, on budget and on the pulse of the agency with organization, motivation, pep talks, coaching, open eyes and listening ears. Her years of training as a social worker means she knows just how to keep people as sane as possible. That’s probably one of the reasons why the universe decided it was time for Diana and Jennifer to meet a couple of years ago. Besides working for ink Communications, Diana is enjoying and loving life as much as she can and is always looking to discover new things… a virtual globetrotter! You can follow Diana on Twitter @Artemis74. |
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